Use of social media by healthcare organisations

"Should healthcare organisations use social media?" is an article by JS Lee et al, from the Global Institute of Emerging Healthcare Practices.  Some healthcare organisations are using social media as an important tool to connect and influence consumers and providers and accomplish strategic healthcare goals. The authors argue that organisations cannot afford to take a ‘wait-and-see’ approach. Even if organisations do not currently have an active social media presence, their employees and customers are already using social media, so they should start now.