There has been some media attention in the past few days to the acceptance by the Minister for Youth Affairs, Kate Ellis, of the Proposed National Strategy on Body Image. The report was developed by the National Advisory Group on Body Image which was established by Ms Ellis earlier this year. The chair of the Advisory Group is former Cosmopolitan Editor Mia Freedman and it also includes model and television producer Sarah Murdoch (who you might have seen on the cover of the Women's Weekly this week without air-brushing).
The report encourages advertisers, the media and the fashion industry to promote more positive body image messages and includes a Voluntary Industry Code of Conduct on Body Image which recommends using healthy weight models, realistic and natural images of people and disclosure when images of people have been digitally manipulated.
The report encourages advertisers, the media and the fashion industry to promote more positive body image messages and includes a Voluntary Industry Code of Conduct on Body Image which recommends using healthy weight models, realistic and natural images of people and disclosure when images of people have been digitally manipulated.
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