Still on the media, the MJA published an article last month by Simon Chapman et al, entitled "The content and structure of Australian television reportage on health and medicine, 2005–2009: parameters to guide health workers."
The authors reviewed the content of all health-related evening news and current affairs items recorded over 47 months in Sydney. In total they analysed 11 393 news items and 2309 current affairs items and they concluded that "complex issues are reduced to fit the time constraints and presentational formulae of the news media. Advocates should plan their communication strategies to accommodate these constraints."
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