Part 1 of the project has been completed: Introduction and Key Issues in the Current Landscape: a guide to current practice and future promise. A series of systematic scans of the social media environment was conducted in order to describe current leading practices, challenges, lessons, opportunities and limitations related to the use of social media in healthcare. Here the researchers introduce the idea that healthcare organisations can use social media as a tool for quality improvement by tapping into the growing presence and power of online conversations. Through numerous examples from across North America – and by presenting the first open and user-editable Canadian directory of healthcare organisations using social media - the guide provides a snapshot of where we are now in this fast-changing world. It also explores important ethical issues, particularly around privacy and data control, that healthcare organisations must understand as they begin to navigate this new territory.MNCLHD
Thursday, June 16, 2011
Using social media to improve healthcare quality
The Change Foundation in Canada has launched a project with the Innovation Cell to examine where the social media environment (Twitter, Facebook, LinkedIn and so on) intersects with healthcare and how healthcare providers can use this media to improve the quality of their service.
Part 1 of the project has been completed: Introduction and Key Issues in the Current Landscape: a guide to current practice and future promise. A series of systematic scans of the social media environment was conducted in order to describe current leading practices, challenges, lessons, opportunities and limitations related to the use of social media in healthcare. Here the researchers introduce the idea that healthcare organisations can use social media as a tool for quality improvement by tapping into the growing presence and power of online conversations. Through numerous examples from across North America – and by presenting the first open and user-editable Canadian directory of healthcare organisations using social media - the guide provides a snapshot of where we are now in this fast-changing world. It also explores important ethical issues, particularly around privacy and data control, that healthcare organisations must understand as they begin to navigate this new territory.
Part 1 of the project has been completed: Introduction and Key Issues in the Current Landscape: a guide to current practice and future promise. A series of systematic scans of the social media environment was conducted in order to describe current leading practices, challenges, lessons, opportunities and limitations related to the use of social media in healthcare. Here the researchers introduce the idea that healthcare organisations can use social media as a tool for quality improvement by tapping into the growing presence and power of online conversations. Through numerous examples from across North America – and by presenting the first open and user-editable Canadian directory of healthcare organisations using social media - the guide provides a snapshot of where we are now in this fast-changing world. It also explores important ethical issues, particularly around privacy and data control, that healthcare organisations must understand as they begin to navigate this new territory.
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