Graphic warning labels on plain cigarette packs

Graphic warning labels on plain cigarette packs: Will they make a difference to adolescents? is an article by J. McCool et al, recently published in Social Science & Medicine.

Few studies have examined the way in which plain cigarette packaging affects adolescents’ perceptions of cigarette smoking and smoking behaviour. In this study, 12 focus groups were conducted with 14-16 year old students from a diverse range of schools in Auckland, New Zealand. It was found that graphic warning labels on plain cigarette packs increased the attention paid to the warning labels and overall perceptions of harm caused by cigarette smoking, and reduced the social appeal of cigarette smoking.  

Please contact your library for the full text of the article. doi:10.1016/j.socscimed.2011.12.043