MNCLHD

MNCLHD

Friday, April 08, 2016

Influence of pharmaceutical sales reps

Two articles in The Conversation this week examine the influence of drug companies in prescribing patterns in health professionals.
Barbara Mintzes from the University of Sydney's article, We can't trust drug companies to wine, dine and educate doctors about the drugs they prescribe refers to a Sydney Morning Herald exposé last week which cited $43 million worth of industry spending on health professionals in Australia over just six months. Mintzes links to evidence that despite doctors' claims that their prescribing is not effected by this spending, it actually seems to be. 

Another University of Sydney author, Quinn Grundy argues that nurses are also influenced by drug company representatives, even though they don't actually prescribed.  Nurses have a great deal of influence in decisions affecting patient care. Invisible influence: why sales reps are forming relationships with nurses

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