"The Use of Media Campaigns to Change Health Behaviour" is a recent article in The Lancet. The authors look at the use of mass media campaings to expose populations passively to health information. They discuss the outcomes in the context of various health-risk behavious such as the use of tobacco, alcohol and other drugs, heart disease risk factors, sex-related behaviours, road safety, cancer screening and preventino, and organ or blood donation. They analyse what makes the campaigns work, having concluded that they "can produce positive changes or prevent negative changes in health-related behaviours across large populations", and also suggest areas for future improvement.
This article is available through CIAP or by contacting your hospital library. Lancet
Volume 376, Issue 9748 pages 1261-71, 9 October 2010.
No comments:
Post a Comment