8700kJ app popular with consumers

The NSW Food Authority’s 8700kJ app has been downloaded by more than 22,000 people since its launch at the beginning of March, showing a high level of interest amongst consumers in the kilojoules they are consuming. NSW Food Authority CEO, Polly Bennett said the 8700kJ website and app make information on the number of kilojoules in fast food products more user-friendly for NSW consumers. “Feedback from the public on the 8700kJ campaign has been very positive with many commenting on how eye-opening the information is when it comes to the number of kilojoules in their favourite fast foods. Even people who thought they were label-savvy are surprised by what they’re learning about the food they eat. Our research suggests that by providing information on kilojoules at the point of purchase along with effective online tools, consumers will be better able to make informed choices about the food they eat.”