MNCLHD

MNCLHD

Thursday, October 06, 2011

Ben Goldacre - How the media influences people's perceptions of health & why it's important to unpick dodgy claims.



The public and patients perception of health is influenced dramatically through media reporting. Dr. Ben Goldacre explores the role of the media and the importance of “unpicking” bad science and dodgy scientific claims. Ben Goldacre is an award-winning writer, broadcaster, and medical doctor who authored the book “Bad Science”. Watch the online video here of his presentation at the 2010 Evidence Live conference.

Evidence Live is a leading conference on understanding and using evidence in the delivery and implementation of effective and affordable healthcare presented by BMJ, Oxford University and the Centre for Evidence-Based Medicine.

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